Moschino Fresh Couture Eau de Toilette Spray

The concept for Moschino's Fresh Couture eau de toilette was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious - the juice of a luxury brands fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture